NEW TECHNOLOGIES:
Research suggests that the use of traditional billboards will gradually decline and become replaced with digital billboards and interactive kiosks. Interactive and video formats will replace the static image and current passivity of postings, large and small.

Wireless, satelite and web technologies will spur on the growth in digital Outdoor and allow for interactive advertisements in mass transit, shopping plazas, tourist areas, department stores, grocery stores, airports and hotels. A simple onsite, electronic concierge to find local restaurants, for example, will be useful to the consumer and provide enhanced advertising disguised as information.

Display technologies are also changing the future of Outdoor. With the invention of organic light emitting diodes (OLED), displays will become literally more flexible and cheaper in energy consumption. And while the technology is a few years from market on a large scale, predictions about wall-size displays are within the decade.